Privacy Policy

How We Use Your Information
We use the personal information that we and our service providers collect to conduct our business and to provide you with the best possible products, services, and experience. We may collect and use your information to provide you products and services, notify you of product recalls or safety issues, process and respond to your application for current or future career opportunities, process membership requests when you apply or otherwise administer your participation in our programs, to respond to your comments, questions or complaints, determine your satisfaction with our programs and service, to personalize your experiences, if you ask us to, send you marketing communications, advertisements, and other information you have chosen to receive regarding our products, services, marketing or special events.

We also use your personal information for our everyday business purposes such as service improvements, security, payment processing, analytics, operations, fraud detection and prevention, reporting, making back-ups and legal compliance.

How We Share Your Information
To best serve you, we may share your personal information with other members of the Hygge Inc family of companies and with service providers that provide support services to us or that help us market our products and services, administer our programs, operations, fulfill your requests, surveys, contests, sweepstakes and product reviews, or provide you with membership information. Service providers, third parties who perform services on our behalf, are contractually restricted from using your information in any manner other than in helping us to provide you with the products and services available from Hygge Inc. We may also, in certain instances, disclose your personal information when we have reason to believe that it is necessary to identify you, contact you, to advise you of a product recall, detect and protect you or us from fraud or theft, manage information security or bring legal action to protect your rights or the rights of Hygge Inc or others. We may also disclose your personal information when you ask us to do so or when we believe it is required or permitted by law.

Our Salesperson Texting App
Many of our customers want a better shopping experience that is personalized, relevant and intuitive. We are pleased to offer you the ability to opt in for text messages with your individual salesperson as another way to communicate through our Facebook texting app. You who elect to enroll to receive text messages from your salesperson who uses our Facebook text app may receive easy-to-check text messages about things such as fashion, recommendations, and reminders for upcoming sales, events, and services. We hope the Facebook text app helps you save time while allowing you to seamlessly opt-in or opt-out as you choose with your salesperson. Please see a salesperson to learn how to enroll.


Mobile Privacy
Hygge Inc offers mobile applications (commonly known as “apps”) that allow you to shop online, check product availability, learn about store events, or receive other information from Hygge Inc. All personal information collected by Hygge Inc from your mobile device is protected by this Privacy Policy. Our applications or our third-party service provider may automatically collect information about your precise location from your device, but only if you allow it.


Although you do not have to provide your location information to Hygge Inc to use our mobile applications, our store-specific services such as find-an-item require a zip code to function. You may manually enter a zip code and we will save your zip code(s) for future reference. Allowing us to collect precise location data also enables us to deliver site-specific content within our stores and to enhance your shopping experience. If you allow us to collect precise location data, we may collect your location at your request (such as when you click the “near me” button). We may also collect location data when your device is near our in-store systems that offer personalized content, even if you are not currently using the app. We use your location information to enhance your shopping experience as well as to assist us with foot traffic measurement and service improvements in our stores. You may turn off this location tracking at any time in your app settings or by disabling Bluetooth on your device.


Cookies, Web Beacons and Other Similar Technologies
Our website uses “cookie,” “web beacon” and “tag” technology. We use cookies, web beacons and tags to identify your device, provide website user authentication, conduct fraud prevention and management services, distinguish you from other visitors, record your IP address, understand your use of our site, and identify the name of the Web site from which you linked to Hygge Inc. This information is used for fulfilling contracts with our business partners, and to help us serve you better by improving our website design, as well as our products, services, and promotions. We do not otherwise track any information about your use of other websites. Information obtained through cookies, web beacons and tags may be shared with or obtained by service providers on our behalf. More information is available under Third-Party Advertising Partners.


A cookie is a small data file that is placed on the hard drive of your computer when you visit a website. A “session cookie” expires immediately when you end your session (i.e., close your browser). A “persistent cookie” stores information on the hard drive so when you end your session and return to the same website at a later date, the cookie information is still available. Web beacons and tags are small strings of code that are used in conjunction with a cookie and that allow us to record activity on our websites.


When you visit our website, we may use both a session and a persistent cookie. This Hygge Inc-placed cookie may contain information (such as a unique user ID) that is used to track your usage of our website and, in some cases, your email address. Your email address is only saved in this Hygge Inc-placed cookie if you register with us. A web beacon allows us to capture certain additional types of information about a visitor’s actions on a website, such as a visitor’s cookie number, the time, date, duration, and number of page views, a description of the page where the Web beacon is placed, and details about any items that were purchased.


If you register with us, this Hygge Inc-placed cookie allows us to recognize you when you return to our website and provides you with access to your account information. If you save your information with or order from us, we may also use cookies to monitor and maintain information about your use of our website. If you have not saved your information with or ordered from us, we may monitor and maintain information about your use of our website in a manner that does not identify you. You can disable cookies at any time by using your browser options; however, if you turn off cookies, we will not be able to track your order or enable you to make a purchase from our website. In addition, we will not be able to recognize you as a registered user to allow you access to your account information.


We may use Flash cookies (also known as Local Stored Objects) or other similar technologies. A Flash cookie is a small data file placed on a computer using Adobe Flash technology that may be built into your computer or downloaded by you to your computer. We use these technologies to personalize and enhance your online experience, facilitate processes, personalize and store your settings. Flash cookies may help our website visitors to, for example, set volume preference associated with a video experience, play games and perform surveys. They help us improve our sites by measuring which areas are of greatest interest to customers. We do not use Flash cookies for marketing or behavioral targeting purposes. Flash cookies are different from browser cookies, and the cookie management tools provided by your browser will not remove Flash cookies. Learn how to manage privacy and storage settings for Flash cookies. If you disable Flash cookies or other similar technologies, please be aware that you may not have access to certain features and services that make your online experience more efficient and enjoyable.


Third-Party Advertising Partners

Internet Advertising Programs
We use third-party service providers to serve advertisements (banners or links) on our behalf across the Internet.

These advertising service providers may collect non-identifiable information about your visits to our website, and your interactions with our products and services. Such non-identifiable information does not include your name, address, email address or other personal information. The information is collected through the use of cookies and pixel tags (also known as action tags), which is the industry-standard technology used by most major websites.

In addition to the information about your visits to our website, our service providers may also use the information about your visits to other websites to target advertisements for products and services available from Hygge Inc.

Currently, we use third-party-placed tracking pixels and cookies from the following advertising delivery partner: Facebook and Shoelace. In the future, we may partner with other companies to provide interest-based advertising, both on and off Hygge If this occurs, Hygge Inc provides you with an opportunity to opt-out when these advertisements are served. You may manage your third-party advertising preferences by clicking here.


If you would like more information about this practice and to know your choices about not having this information used by third-party service providers, please visit


Third-Party Platform Advertising
We may also use platforms provided by companies such as Facebook and Google to offer you interest-based ads. These platforms allow us to personalize the ads that we display to you. We do not share any of your personal information, including your shopping history, with these platform vendors. Hygge Inc may convert your email address into a unique value which can be matched by our partner company with a user on their platform to allow Hygge Inc to serve you interest-based advertising. Although we do not provide any personal information to these platform vendors, they may gain insights about individuals who respond to the ads we serve.


Social Media Interactions
Hygge Inc invites you to socialize and share your fashion inspiration, finds and purchases with your friends using social media tools such as Facebook, Twitter, Pinterest and Instagram. If you choose to use these tools, you may be sharing certain profile elements, including your comments. This sharing is subject to each social media program’s privacy policies. We also use Facebook Social Plugins to allow Facebook to share information and friends’ activities with its members while they are on our web site. For example, Social Plugins allow Facebook to show you and your friends’ “Likes” on our product pages if you are logged into Facebook while shopping at Hygge Hygge Inc does not receive or control any of the content from Facebook Social Plugins. To remove a Facebook “Like” through Hygge Inc, place your cursor in the “grayed out” Like button and click on the “X” that appears. This removes the “Like” from your Facebook page, as well as from Hygge Inc’s websites. You can also delete comments made while at from your Facebook page.

For more information about Facebook Social Plugins and other social media tools click here.

We may allow you to sign into your Hygge account using Facebook Connect. If you choose to do this, we may collect information necessary to facilitate social interactions such as friend lists, birthday, check-ins, basic profile information and your profile picture, but only if the privacy settings you and your friends set within Facebook allow it. We will use the information we collect to create and facilitate an interactive social experience and to bring you products, services, and programs from Hygge Inc. Hygge Inc will always comply both with its privacy policy as well as with Facebook Connect terms regarding use of Facebook profile information.


Links to Other Websites and Services
Websites provided by the Hygge Inc family of companies may include links to other Internet sites, content or videos (embedded or direct links) maintained by third parties (‘Linked Sites’). Hygge Inc provides Linked Sites to you solely as a convenience, and the inclusion of Linked Sites does not imply endorsement by Hygge Inc of the Linked Sites. You access Linked Sites at your own risk, and by accessing them you leave Hygge Inc’s website. Linked Sites are not under the control of Hygge Inc and Hygge Inc is not responsible for the contents of any Linked Site, including the privacy policies or tracking technologies they may use. We encourage you to check the applicable privacy policy to determine how they will handle any personally identifying information they collect from you. 

Browser Do Not Track Signals
Although our websites currently do not have a mechanism to recognize the various web browser Do Not Track signals, we do offer our customers choices to manage their preferences that are provided in the previous sections above. To learn more about browser tracking signals and Do Not Track, please visit

Your Information, Your Choice
To update us with your preferences, you may contact us using one of the following methods:


Children’s Privacy
Hygge Inc will never knowingly request or collect personal information from any person under 13 years of age without prior verifiable parental consent. If you are under 18 years old, please do not provide your information on our website.

If we become aware that an individual is under the age of 18 and has submitted any information to Hygge Inc for any purpose without prior verifiable parental consent, we will delete his or her information from our files.


We maintain physical, electronic and procedural safeguards to protect the confidentiality and security of personal information transmitted to us using this website. To help guard your information, our website uses Secure Sockets Layer (SSL). SSL encrypts your credit card number, name and address so only Hygge Inc is able to decode your information. Please note that email is not encrypted and is not considered to be a secure means of transmitting credit card information.


To be sure your connection is secure, look at the bottom status bar of your browser window. If you see an unbroken key or a closed lock (depending on your browser), the SSL is active and your information is secure. Most browsers offer additional security alerts as well. If for some reason you are unable to connect to our secure server, please call us at 1.804.476.0308.


We also ask customers to carefully review their accounts and immediately report any unexpected activity to Hygge Inc and their issuing bank or credit card company. Additionally, we are asking all our customers to take measures to help protect personal information in their online accounts, including the following:

  • Install the latest security updates and anti-virus software on your computer to help prevent malware and viruses
  • Reset your email account password
  • Use complex passwords (a minimum of 7 alpha/numeric cAsE sEnsitive characters)
  • Do not use the same password on more than one website
  • Do not share your password with others
  • Password protect your personal mobile device(s)
  • Sign out/log off website sessions so that your session is closed and cannot be accessed by another user on the same computer, especially when using a public computer or terminal


Visit these additional resources:


Fraud Alerts: Protecting Your Personal Information
You may come in contact with websites, emails or texts that try to lure you into providing personal information with an offer such as a Hygge Inc Gift Card. Hygge Inc does not sponsor these offers nor are we affiliated with the promotion originators. If you become aware of any potentially fraudulent activity on a website or in an email or text, please forward the information to or call us at 1.804.476.0308 so that we can follow up. We take these matters, and the protection of our customers’ sensitive information, very seriously. View our Fraud Alerts page.


Data Processing and Storage
Hygge Inc and its third-party service providers may process or store your personal information outside of the United States or Canada and other countries. In accordance with the laws of those countries, in certain circumstances your personal information may be accessible by foreign law enforcement, regulatory bodies or other authorities. For more information of our use of foreign service providers, please contact us as described below.


International Customer Privacy
Protecting the privacy and security of Hygge Inc customer information is a top priority for Hygge Inc. In some cases, Hygge Inc partners with outside vendors to help facilitate transactions. When that is the case, we work closely with the vendor to ensure that the transaction is appropriately handled and all the information you provide is treated with the utmost care.


Policy Changes
This policy replaces all previous disclosures we may have provided you about our information practices. We reserve the right to change this policy and to apply any changes to information previously collected, as permitted by law. If there are material changes to this policy or our information practices change in the future, we will notify you by posting the policy changes on our website.


From time to time, we may update this Privacy Statement to reflect new or different privacy practices. We will place a notice online when we make material changes to this Privacy Statement. Additionally, if the changes will materially affect the way we use or disclose previously collected personal information, we will notify you of the change by sending a notice to the primary email address associated with your account.

Additional Information
If you’re not comfortable shopping online (and would prefer to make your purchase via telephone), just give us a call at 1.804.476.0308. Our Customer Service representatives will be happy to assist you. For your convenience, Hygge Inc may link to unaffiliated third-party websites. This Privacy Policy does not apply to unaffiliated third-party websites.

If you have questions regarding our Privacy Policy please contact us at:

Hygge Inc Privacy
PO Box 4048
Chester, VA 23831

The examples contained in this Privacy Policy are illustrations only and are not intended to be exhaustive.

Effective Date 03/22/2017